COPYWRITING
BRAND IDENTITY
CRREATIVEDIRECTION
Amsterdam Fashion Institue, 2022
Brand Strategy by Andrea Orsio, Leonie Kampen and Antonia Ochs
BRAND IDENTITY
CRREATIVEDIRECTION
Amsterdam Fashion Institue, 2022
Brand Strategy by Andrea Orsio, Leonie Kampen and Antonia Ochs
“Nudie Skin” is evolving
from “Nudie Jeans,” the Swedish brand popular
for its sustainable approach to denim. But when confronting power, you need something even more resistant and impressive than denim:
You need Leather.
Our sub-brand embodies this strength and resilience, offering guilt-free, durable leather gear that serves as a second skin.
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Brand Identity & Communication Strategy
This project was entered around creating a sub-brand that reflects the full brand identity of Nudie Jeans, focusing on copywriting, graphics, and a 3D environment, as well as product samples. The goal was to develop a sub-brand that captures the core essence of Nudie Jeans while appealing to a new target audience and market.
Virtuell Space Design
Showcasing the atmosphere and brands aesthetic as a virtual experience that can be translated into real immersive experiences or a store room.
Visual Identitiy
For a strong visual identity, we developed a custom font, manipulated images, and designed a leather-covered brand book that embodies the brand's core aesthetic. This project involved a comprehensive approach to branding, ensuring that all elements were cohesive and aligned with the sub-brand's distinct identity.