ANTONIA OCHS
About



Work









003   iNDiViDUALS STUDIO X RIJKSMUSEUM INNOVATIONLAB








COPYWRITING
BRAND IDENTITY
EVENT BRANDING

FOR INDIVIDUALS STUDIO





iNDiViDUALS Studio is the AMFI – AmsterdamFashion Institute – brand established in 2006.

In collaboration with the Rijksmuseum Innovation Lab, Gen35 spent the semester exploring the intersection of AI and human-generated design. This project provided insights into the future of technology and its impact on human experiences and transformations. The collaboration with the Rijksmuseum Innovationlab was based on the research aim to showcase what the future of museums in 2030 look like. By bridging the past, present, and future, Gen35 seeks to inspire future generations and foster a profound sense of belonging.


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Brand Identity & Communication Strategy


The brand strategy was built based on research, including future generation Gen Alpha, museum trends of the past, present, and future, and bridging it towards fashion and the core identity of iNDiViDUAL Studios. As a Copy Brander, I developed a strong, consistent tone of voice, ensuring coherence across social media, newsletters, and corporate communications. My work included creating Gen35’s concept strategy document, a brand manifesto, brand positioning statements, and PR communications to reinforce the brand's identity and engage audiences effectively.










Event Branding 



The event branding for iNDiViDUALS Studio centred around collective culture and community engagement. Designed to intersect interaction and knowledge, the event bridged generations to reach the diverse audiences of the Rijksmuseum and the Amsterdam Fashion Institute, including museum visitors and young creatives.
























Aimed to foster discussion and interaction, the event maintained the visual coherence of the collection while adding an innovative touch. Integrated tools included an AI promotion station for design process insights, VR glasses for exploring online environments, and a digital app connected to the design collection book showcasing 3D fabrics on mobile devices. These elements connected the audience to the AI-driven design process and shared the research conducted over the semester.



The highlight was the interactive runway show that bridged online and offline experiences. It started with a 3D trailer and flowed into live choreography.